How do I add a new Brand Kit?

Inconsistent content at scale is a brand risk. A Brand Kit in AirOps stores your voice, tone, audience definitions, and writing rules in one place. When your Brand Kit is connected to a Playbook, the output adapts to reflect your brand guidelines. This tutorial shows you how to build one from scratch.

Key takeaways

  1. A Brand Kit is the single source of truth for your brand's voice, tone, audiences, and writing rules.
  2. Connect your Brand Kit to any Playbook, Grid, or Power Agent to generate on-brand output automatically.
  3. Brand Kits are versioned, so every change is tracked and you can restore previous versions at any time.
  4. Start with Foundations and at least one Audience for the biggest impact, then add other sections over time.
  5. Changes save automatically as you work.

Tutorial overview

A Brand Kit in AirOps stores your voice, tone, audience definitions, and writing rules in one place. When your Brand Kit is connected to a Playbook, the output adapts to reflect your brand guidelines.

This tutorial walks you through creating one from scratch. AirOps gets you started by scraping your website: enter your site URL and the Brand Kit is automatically populated with your brand's content, voice, and identity. From there, start with Foundations and at least one Audience, then build out the rest over time. Changes save automatically as you go.

Practice

  1. Navigate to the home dashboard

    The AirOps Home dashboard is the central hub for accessing all workspace tools, including Brand Kits. Click Home in the left sidebar from anywhere in the platform to return to it.

  2. Click Brand Kits in the sidebar

    Brand Kits live under Context in the left sidebar. This section contains all brand assets and content guidelines that shape how AirOps generates content across the workspace.

  3. Create a new Brand Kit

    The '+' button next to Brand Kits in the AirOps sidebar triggers the Enter Brand Domain modal, the starting point for creating a new Brand Kit. Enter the brand's full website URL in the Domain field; AirOps scrapes this address to automatically populate the Brand Kit with the brand's content, voice, and identity. Click 'Create Brand Kit' to instantly generate a tailored brand workspace, ready to use within seconds.

  4. Review your auto-generated Brand Kit

    Your Brand Kit opens to the Overview tab with everything AirOps generated from your domain. Review each section and edit anything that doesn't match your brand. The first version publishes automatically. Use the 'Versions' button in the top-right corner to access past versions.