How do I configure content types in my Brand Kit?

Generic AI output ignores format. A blog post, a product page, and a sales email all need different structure, tone, and conventions. Content Types in your AirOps Brand Kit give each format its own tailored guidance so AI-generated content matches what you actually publish. This tutorial covers how to create and configure them.

Key takeaways

  1. A Content Type is a named format in your Brand Kit with its own audience, tone, and writing instructions. It tells AI exactly how that format should behave.
  2. Content Types let you move beyond a single brand voice by giving each format its own AI guidance for structure and style.
  3. Use the Instructions field to capture format-specific details like word count targets, required sections, and CTAs.
  4. If a format serves multiple audiences, create a separate Content Type for each so the AI gets precise guidance.
  5. Content Types save automatically and become available across all Playbooks and tools linked to that Brand Kit.

Tutorial overview

Your brand voice stays consistent, but a blog post sounds different from a LinkedIn caption, and a LinkedIn caption sounds different from an email campaign. Content Types capture those distinctions in one place. Each Content Type is a named format inside your Brand Kit that tells AI exactly what the format is, who it's for, how it should sound, and what rules it must follow.

Without Content Types, every Playbook and Grid connected to your Brand Kit gets the same generic guidance regardless of what it's producing. With them, each format gets tailored instructions automatically. One setup powers consistent output across every channel.

Adding a Content Type takes less than a minute. Open your Brand Kit, navigate to the Content Types section, and click Add Content Type. Fill in the name, audience, tone, and any format-specific instructions, such as word count targets, required sections, or CTAs. Changes save automatically and are immediately available across your workspace.

Create a separate Content Type for each distinct format your team produces regularly. If a format serves multiple audiences, create one per audience so AI gets the most precise guidance possible.

Practice

  1. Open content types and create a new content type

    The Content Types tab in an AirOps Brand Kit is accessible from the top navigation within the Brand Kit editor, where all content format definitions and their associated writing rules are created and managed. Click Add Content Type to open the creation modal, then enter a name and sample URL for the new format. The sample URL helps AirOps understand the structure and style expected for that content type.

  2. Customize, add rules, and add content samples

    Save the new content type to create its detail card, then open it to access the full customization page. Define the Template Outline to set the structural format for AI-generated output, and fill in the CTA Text and CTA Destination fields for consistent calls-to-action. Use Add Rule to create writing guidelines specific to this format, guiding AI output across all audiences and regions. In the Content Samples section, add example content and tag each sample with audience and region attributes so it is only referenced for the matching combination during generation.

  3. Publish Brand Kit

    Publishing makes the customized content type, including its template outline, CTAs, and writing rules, available to the entire team. It is required for changes to take effect in production.