How do I configure regions in my Brand Kit?

One brand voice rarely translates cleanly across markets. Locale-specific tone, language, and cultural context can live inside a single Brand Kit, so your AI workflows produce localized content without maintaining separate brand systems for each market. This tutorial walks through how to configure them.

Key takeaways

  1. A Region stores locale-specific language, tone, and terminology preferences alongside your core Brand Kit. One Brand Kit can serve every market.
  2. Region-specific writing rules take precedence over global rules, so you set your baseline once and override only what changes by market.
  3. Region data is available as Playbook variables, giving you precise control over locale-specific content in automated workflows.
  4. When a Region is selected, AirOps merges core Brand Kit guidelines with Region-specific rules automatically.
  5. To add a Region, open your Brand Kit, scroll to Regions, and click '+ Add Region.'

Tutorial overview

One brand voice rarely translates cleanly across markets. AirOps Regions let you adapt your Brand Kit for different geographic markets, languages, and cultural contexts without creating separate Brand Kits for each one. Your core brand identity stays intact while Region-specific rules handle the details that change by market.

Each Region you create includes a name, a description of the market it serves, and its own set of writing rules. When a Region-specific rule conflicts with a global rule, the Region rule takes priority. Set American English as your default, add a France Region that switches to formal French and euro formatting, and both coexist in the same Brand Kit.

Regions solve a common problem for teams producing content across multiple markets. Instead of maintaining separate style guides or briefing your team on every regional difference, you define the rules once. When your AI workflows reference a Region, they apply your core brand guidelines alongside the Region-specific adjustments automatically. Language, tone, terminology, date formats, currency symbols, and cultural conventions are all controllable through Regions.

Practice

  1. Open regions and add a new region

    The Regions tab in an AirOps Brand Kit is accessible from the top navigation within the Brand Kit editor, where market-specific language, tone, and compliance guidelines are configured. Click Add Region to open the modal, then select from a predefined list of regions or enter a custom name to target the Brand Kit guidelines to a specific market audience.

  2. Configure and save the region sample

    In the Add Region modal, add a Sample URL representing localized content for the target region as a quick reference for the team. Select a content type from the dropdown to associate the sample with a specific format, such as How To Blog, ensuring it is applied correctly during content generation. Click Add Region to save the regional guideline set and make it available across workflows.

  3. Review the region, add writing rules, and publish

    Open the region detail page by clicking its card from the Regions tab. It displays the region's name, description, sample URL, and Writing Rules section. Use Add Rule to create writing guidelines specific to this market; region-level rules take precedence over global rules when there is a conflict. Click Publish Brand Kit to apply all regional updates instantly and share the localized brand guidelines with the team.