How do I edit and publish my Brand Kit Foundations?

Every AI output your team generates starts from what your Brand Kit knows about you. The Foundations section is where you establish that baseline: who you are, what you do, and how you sound. Getting this right means every workflow downstream inherits accurate context automatically. This tutorial covers how to fill in Brand Kit Foundations.

Key takeaways

  1. Foundations is the starting point for every Brand Kit, defining core identity including Company Name, Description, Mission, Vision, and Values.
  2. Specific language produces better content; write for the AI with concrete details like metrics and target audiences, not pitch deck abstractions.
  3. Each Foundations field maps to a variable you can reference in Playbooks, so the information flows directly into your content pipeline.
  4. Foundations saves automatically.
  5. Revisit Foundations whenever your brand evolves to keep AI output aligned with your current positioning.

Tutorial overview

Brand Kit Foundations is where you define the core identity that shapes every piece of content AirOps generates for you. It's the first thing to configure when you create a Brand Kit, and it acts as persistent context that your Playbooks and other AI tools read before producing anything.

The Foundations fields include Company Name, Description, Mission, Vision, Values, Brand Domain, Brand Voice and Tone, Author Persona, and Global Writing Rules. Each field maps to a variable you can reference in Playbooks, such as {{brand_kit.brand_name}}, so the information you enter here flows directly into your content pipeline.

The key principle: write for the AI, not for a pitch deck. Specific, concrete language performs better than abstract positioning. The more precise your inputs, the better your generated content will be. Your entries auto-save as you type, and you should revisit Foundations whenever your positioning, voice, or values shift.

Practice

  1. Open Brand Kit Foundations and edit core brand content

    Brand Kit Foundations in AirOps is accessible by clicking Brand Kits under Context in the left sidebar, then selecting the Foundations tab, where all core brand guidelines live. Review the Brand Name and Domain fields to confirm accuracy, then edit the About your Brand text area to capture the brand story, describing who the brand is, who it helps, and what makes it different. Update the Brand Voice and Tone section to define the personality and communication style for AI-generated content, and edit the Author Persona to shape the voice and perspective from which content is written.

  2. Review and add global writing rules

    The Global Writing Rules section in AirOps Brand Foundations sets universal guidelines that apply across all AI-generated content, overridden only by audience- or region-specific rules when conflicts arise. Use Add Global Rule to open the modal, enter the rule as a text instruction, and click Add Rule to save it.

  3. Publish Brand Kit and confirm

    Click Publish Brand Kit in the top-right corner of the editor to apply all pending Foundations edits and make the updated Brand Kit available to the team. The Brand Kit Overview page confirms publication status and displays all current content ready for use in content generation.