What are content types and why do they matter?

Content Types define the structure, CTAs, and writing rules for different content formats in your Brand Kit. You can add Content Types through the AirOps UI or directly via Claude with the AirOps connector. Brand Kit edits save as drafts until you publish them, and publishing makes your changes live across all workflows using that Brand Kit.

Key takeaways

  1. Content Types define the structure, CTAs, and writing rules for different content formats in your Brand Kit.
  2. You can add Content Types through the AirOps UI or directly via an AI assistant with the AirOps connector.
  3. Each Content Type includes samples, template outlines, CTA text, CTA destinations, header case settings, and writing rules.
  4. Brand Kit edits save as drafts until you publish them.
  5. Publishing makes your changes live across all Playbooks and workflows using that Brand Kit.

Tutorial overview

Brand Kits let you store your brand's voice, tone, and guidelines in one place. Content Types extend this by defining how different formats should be structured and written. This tutorial walks you through adding a new Content Type and publishing your updated Brand Kit.

Practice

  1. Add a content type and publish your Brand Kit

    Open your Brand Kit and navigate to the Content Types tab. Click Add Content Type, fill in the name and sample URL, configure the template outline and writing rules, then click Publish Brand Kit to make your changes live.