How do I add competitors to track?

Knowing where you stand relative to competitors in AI search changes how you prioritize content. Add them to AirOps Insights in minutes and see exactly where you lead and where you fall behind.

Key takeaways

  1. Tracking competitors shows you who gets recommended by AI models, how often, and where to focus your content investment.
  2. Competitor data unlocks Share of Voice, Mention Rate, and Average Position metrics, broken down by topic or platform.
  3. Enter the exact brand name as it appears in AI answers and the website domain for reliable tracking.
  4. Start with three to five direct competitors for the cleanest, most actionable data.
  5. Topics where a competitor gets cited and you don't are content gaps worth closing.

Tutorial overview

Competitor tracking in AirOps Insights shows you how AI search engines like ChatGPT, Gemini, and Perplexity recommend your brand compared to others in your space. When someone asks an AI model for a product recommendation, your competitors might be the ones getting cited. Tracking them shows you exactly where you stand.

Adding competitors takes less than a minute, and the payoff is immediate. You'll unlock Share of Voice data showing which brands AI models mention most, citation tracking revealing who's earning links in AI answers, and opportunity signals surfacing content gaps you can act on.

Competitor data also powers the Opportunities feature across your account. It feeds into content recommendations, refresh priorities, outreach targets, and community engagement signals. Every competitor you add sharpens the picture of where your content needs to improve. Navigate to any Insights page> Insight Settings, add competitor names and domains, and save.

Practice

  1. Open Insights Settings and Find the Competitors Section

    From the left sidebar, open any Insights panel. Click Insights Settings in the top-right corner. On the General tab, scroll down to the Competitors section.

  2. Add and Save a Competitor

    Click Add Competitor to open a dialog with two fields: Name and Domain. Enter the competitor's brand name and their website URL. Click Save and AirOps starts tracking them across your Insights data immediately.