How do I add regions?

AI models don't see every market the same way. AirOps Insights lets you track your brand's AI visibility market by market and compare performance across the geographies that matter most to your business. This tutorial covers how to add and configure them.

Key takeaways

  1. Regions let you compare AI answer performance across countries, since the same prompt can return very different answers depending on the market.
  2. Once a region is configured, it becomes a filter across all Analytics tabs, including Visibility, Citations, Sentiment, and the Overview dashboard.
  3. Start with your top three to five markets to keep data manageable, keeping in mind that each region multiplies your prompt runs.
  4. Pair regional tracking with localized prompts to get the most accurate picture of how AI models reference your brand in each locale.
  5. Review regional performance monthly to spot emerging markets or catch visibility gaps early.

Tutorial overview

Your brand's AI visibility varies by geography. A prompt asked from the US can return different AI answers than the same prompt asked from Germany or Japan. Without regional tracking, you're flying blind on where your content actually performs.

AirOps Insights lets you add regions so you can monitor AI answers from specific countries. Once a region is active, your prompts run from that geographic context across ChatGPT, Gemini, Perplexity, Google AI Mode, Google AI Overviews, and Claude. The data shows up as a filter across all your Analytics tabs, including Visibility, Citations, Sentiment, Community, and Overview.

Navigate to Insight Settings, select the countries that matter to your business, and save your configuration. Each region multiplies your prompt runs, similar to how personas work. Starting with your top 3 to 5 priority markets keeps your setup focused and your data actionable.

Practice

  1. Add Regions in AirOps Insights

    Geographic tracking lets you see where your brand has AI visibility and where it doesn't. Configure each region so your workspace monitors performance at the local level.