How do I connect GA4 to Page 360?

Traffic data is the missing link between AI-generated content and real-world impact. Connecting Google Analytics 4 (GA4) to AirOps puts actual page performance data inside your workflows so every content decision is grounded in what is actually driving visits. This tutorial covers the setup process and how to start using GA4 data in AirOps.

Key takeaways

  1. The GA4 integration gives Playbooks direct access to traffic and engagement data from your website, including sessions, users, and pageviews.
  2. The connection uses Google OAuth with read-only permissions. AirOps can view your analytics data but cannot modify anything.
  3. Setup requires no code or API keys. Follow the guided OAuth flow under Settings, then Integrations, then Google Analytics.
  4. Use the integration to compare content performance across time periods and prioritize which pages to update or expand.
  5. If the connection fails, sign out of all Google accounts and reconnect with the one that has access to your GA4 property.

Tutorial overview

Your website's traffic data is one of the most valuable inputs for your content strategy. Connecting Google Analytics 4 (GA4) to AirOps gives your AI workflows direct access to sessions, pageviews, engagement metrics, and conversion data so you can make content decisions from real performance signals rather than guesswork.

The integration takes a few minutes to set up and requires no technical configuration on the GA4 side. AirOps uses read-only access, so your analytics account is never modified.

Once connected, you can pull traffic metrics into any AirOps Playbook, compare page performance across time periods, and surface insights that inform your next content moves. Whether you're refreshing underperforming pages or doubling down on what's working, GA4 data gives your workflows the context they need to make smarter recommendations.

Practice

  1. Navigate to Pages and Start GA4 Setup

    The Pages section in AirOps is located under Insights in the left sidebar. It displays banners to connect Google Search Console and Google Analytics 4 for enriched page-level data. Click the Connect Google Analytics 4 button in the banner at the top of the Pages view to start the integration setup.

  2. Sign In, Select Your Property, and Complete the Integration

    In the Configure Google Analytics 4 modal, click Sign In to authenticate via Google OAuth. Your data is securely encrypted during the connection. After signing in, the Choose a Property dropdown lists all GA4 properties on the authenticated account; select the one you want to link to AirOps Pages. Click Save to confirm the selected property and complete the integration, enabling Page 360 data including engagement metrics and traffic sources.